Quick response codes, or QR codes, have become an extremely popular tool for many organizations to streamline digital accessibility and communication with potential clients. Numerous industries have figured out creative and effective ways to use this tool to cater to consumer desires for quick and easy interactivity.
QR codes have no shortage of uses. Every business can use them to make interactions with its customers more convenient and market themselves more efficiently to prospects. This includes independent insurance agents and insurance agencies.
Five Ways to Leverage QR Codes
Here are five great uses for QR codes to make customers’ interactions with you easier and more accessible.
Accessing contact information – Using a QR code to share your contact information is basically giving someone a digital business card. All they need to do is scan the QR code, and they can open a page with all your contact information and add it to their phone’s address book.
Lead generation through advertising materials – Using QR codes on advertising materials, such as direct mailers and brochures, is a great way to direct someone straight to a specific landing page on your website, helping them skip a few steps of internet surfing.
Sharing documents – You can add a QR code to a physical document so clients can scan it and have a digital copy right away, rather than sending the file via email later.
Onboarding – Giving your customers a QR code to access an online portal is a great way to make uploading documents and managing their policies easier.
Claims processing – A QR code that links a client to a claims portal or online form expedites the filing process, an added convenience they'll surely appreciate.
Grow Your Client Base with QR Codes
Customers remember an easy and seamless experience, which makes them more likely to give you their business. If a prospective client can visit your website or fill out a quote within minutes, they will notice how efficient you made the experience and have a positive impression about how you do business in other aspects — such as your insurance services.
Tips and Resources
We’ve provided some additional information below to help you use QR codes effectively:
Tracking and Analytics
You can track the number of scans as well as the date, time and location of each scan. You can use this data to measure the success of your marketing efforts when you use QR codes in promotional materials. For example, you can measure how effectively a direct mailer drove traffic to your website by tracking how many people scanned the QR code on it.
The Importance of Design
It’s essential to be mindful of the visual context in which your QR code will be displayed. For example, if you print one on a brochure, you’ll want to ensure it stands out and is easy to scan but doesn’t distract the reader from the brochure’s content. Many QR code generators allow you to customize visual elements such as frame, shape and color.
QR Code Generators
Here are a few user-friendly and free generators to help you create your QR codes with ease:
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